Aesthetics is more than a product 

Ergonomic experts, user interaction specialists, and design team to come up with a new laser hair remover for the

Japanese market. This project was a team project while working in I3 IDEO Israel.




Our observations

The observations at beautician clinics lead to surprising ideas and innovations.

We covered the plastic corrugated hose with a wet-suit Neoprene material, which resulted in a warm, soft, human like feeling when touching the patient. We designed the LED light so that it faces the patient’s skin. This design enabled a unique feedback.





















Hose cover

Covering plastic hose with fabric.

Hose used to channel cooling and electricity cables.













Foam model 1:1








































1:1 Foam model

Corrugated plastic hose covered with Neoprene textile material.